This will be the last entry I wrote for this blog because I'm going to complete this subject soon. How sad. This subject is the most fun subject ever!! I love this subject so much as I have gain a lot of knowledge. These subject teaches us how to be creative in thinking or anything and I think that lecturers, Mr. Yap, Mr. Radzi and Mr. Mustafa have done a excellent job in delivering the lectures as I have learn many things and all of them are applicable in our life. This week topic is about "Global Creativity and Media Agency", conducted by Mr. Mustafa.
I have to say that this week lecture's slides is the best I ever seen because it is informative and yet beautiful. Good job. It caught my full attention. OK, let us begin now. Basically, this week lecture is about creativity in advertisements. A creative advertisement is always better than a dull advertisement as everyone knows. No one bother to see an unattractive advertisement.
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| An Example for Excellent, Creative Advertisement |
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From the lecture, I know that traditional advertising mediums such as magazines, newspaper will soon be eliminated and taken over by the current mainstream medium such as internet, blog and television or even future mediums. Why these traditional advertising mediums will be eliminated? This is because nowadays people doesn't need them anymore. Most of the people are using internet all of the time and they also gets information or news from the internet. In fact, the latest news spread extremely quick through the internet and people acquires news faster than get from the newspaper. Well, I also depend less and less on newspaper to acquire the latest news as it is easier and cheaper.
Not only that, companies also spend lesser and lesser to publish their advertisements in newspapers as it is not effective and somehow waste of money. They prefer current mainstream advertising agent such as internet or social network like Facebook to post their advertisement. There are million and even billion of user of Facebook can see the advertisement if they publish there and it is surely to be more efficient and worth it.
Advertisement is consider quite an important thing for a company. Without a great, effective and even a creative advertisement, it is hardly to grab anyone attention. So, before an excellent advertising is produce, many studies and creative thinking and research must be done. Research on target audience is essential in creating a great advertisement because it create a golden opportunity for a company to success.
Before the class ended, Mr. Mustafa also gave us to see a short video which is a talk by Mr. Renny Gleeson. And the link below leads to the video.
http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found.html
Mr. Renny spoke about the story of 404 page and I enjoyed it. I believe that most of the internet surfer surely encounter this 404 page before and me, myself too encounter several times. Anyone agree with me that this page is annoying? Mr. Renny spoke that many companies have realized this often occur problem is a great opportunity for their companies. They change this 404 page into a advertising agent and when people encounter this page, they will have the chance to see the advertisement. What Mr. Renny wanted to say is that, nowadays the competition against each companies increases greatly everyday and it is very important to find opportunity to advertise to promote their own companies. Changing the 404 page is one of the great example to become a powerful and effective advertising agent. I bet that most of us never think of this way.
Is time to end this blog. So sad. Bye bye!
Source:
http://www.toxel.com/inspiration/2008/05/27/14-creative-advertisements/
http://www.ted.com/speakers/renny_gleeson.html
http://www.smashingmagazine.com/2009/01/29/404-error-pages-one-more-time/
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